Front Fashion is the first and largest fashion event ever held at Riyadh Front – Shopping Area. The event features a fashion exhibition including Saudi designers and well-known brands, as well as cosmetics workshops given by prominent Saudi artists and daily live music performances. The entire Shopping Area is decorated with large statues and manikins dressed with the latest collections of the event participants.
Having a variety of styles on display enriches the visitor's experience and introduces them to new rising local brands.